Call UsA Link Building Guide for 2013 - Part 3
Submitted by tom on Wed, 03/04/2013 - 16:01
Welcome to the final part of my 2013 link building series. If you haven't read the previous parts yet, go back to part 1. If you happened to miss the second part, there is a link for that here too.
Welcome to the final part of my 2013 link building series. If you haven't read the previous parts yet, go back to part 1. If you happened to miss the second part, there is a link for that here too.
Today I am going to discuss a few more things you can incorporate into your link building strategy. The methods discussed in part 2 should be your bread and butter, but the methods we will be discussing today can be really effective too if implemented well.
Online Advertising
Advertising online is another good way of getting eyeballs on your content. There are a ton of ways to do this, some of which get more limelight than others, but for the purposes of this article I am going to focus on Text Ads and Social Ads.
Text Ads
Google adwords and the like are a great form of advertising. Because we are targeting search phrases we are getting traffic that is actively looking for what we are providing them. That makes the quality of the traffic provided really high if we are targeting the right keywords.
Social Ads
Social ads are an excellent way to drive traffic to your content. Most advertising schemes on social networks are set up in a way that makes them great for promoting content, for example Facebook, Twitter and LinkedIn all have ways that you can promote your content and get it in front of a wider audience.
Advertising on Stumbleupon and Reddit is also a good way of promoting your content.
Other Channels
Any way you can get exposure to your content has the potential to help build organic links. There are some really great ways to get eyeballs on your content I haven’t covered in this article, like linking to your content into your e-mail newsletters. Not only does that get more people looking at your content, but if you do it right it should increase the value provided by your newsletter. You should be getting your content out as many places as you can.
But Surely There's Some Other Ways of Building Links?
Yes, of course there is, there are a ton of ways of getting links. In fact, take a look at everything a large portion of the SEO community are currently saying don't do, and then go ahead and implement those techniques properly.
I wrote an article recently on why press releases are worthwhile for SEO (if you do them properly) so why not check that out?
There are still some worthwhile directories out there. They are fairly few and far between. I think you need a few really good reasons to consider submitting to a directory nowadays.
Local directories (like Yelp and Yell) can be a good place to get listed too if ranking locally matters to your business.
Infographics are still a great form of content no matter what anyone says. The reason they do so well is that they are a good way of making information easily digestible in a visual format. That's not going away. Just make sure you are creating great content, your information is accurate and your methods of promoting them aren't spammy and I can't see you being punished for using them as a marketing tool by search engines.
Finally, I have a rule of thumb I use to decide on whether or not a link is worth going after:
If I can choose my own anchor text for an external link, I tend to run a mile.
I’m not saying every link on the web where I can choose my own anchor text is a bad link, but the vast majority are not worth bothering with anymore. They will do little good and can potentially cause a great deal of harm.
I hope that everyone reading has enjoyed this series and it has provided you with some good ideas for linkbuilding in 2013. Thanks for reading.
Today I am going to discuss a few more things you can incorporate into your link building strategy. The methods discussed in part 2 should be your bread and butter, but the methods we will be discussing today can be really effective too if implemented well.
Online Advertising
Advertising online is another good way of getting eyeballs on your content. There are a ton of ways to do this, some of which get more limelight than others, but for the purposes of this article I am going to focus on Text Ads and Social Ads.
Text Ads
Google adwords and the like are a great form of advertising. Because we are targeting search phrases we are getting traffic that is actively looking for what we are providing them. That makes the quality of the traffic provided really high if we are targeting the right keywords.
Social Ads
Social ads are an excellent way to drive traffic to your content. Most advertising schemes on social networks are set up in a way that makes them great for promoting content, for example Facebook, Twitter and LinkedIn all have ways that you can promote your content and get it in front of a wider audience.
Advertising on Stumbleupon and Reddit is also a good way of promoting your content.
Other Channels
Any way you can get exposure to your content has the potential to help build organic links. There are some really great ways to get eyeballs on your content I haven’t covered in this article, like linking to your content into your e-mail newsletters. Not only does that get more people looking at your content, but if you do it right it should increase the value provided by your newsletter. You should be getting your content out as many places as you can.
But Surely There's Some Other Ways of Building Links?
Yes, of course there is, there are a ton of ways of getting links. In fact, take a look at everything a large portion of the SEO community are currently saying don't do, and then go ahead and implement those techniques properly.
I wrote an article recently on why press releases are worthwhile for SEO (if you do them properly) so why not check that out?
There are still some worthwhile directories out there. They are fairly few and far between. I think you need a few really good reasons to consider submitting to a directory nowadays.
Local directories (like Yelp and Yell) can be a good place to get listed too if ranking locally matters to your business.
Infographics are still a great form of content no matter what anyone says. The reason they do so well is that they are a good way of making information easily digestible in a visual format. That's not going away. Just make sure you are creating great content, your information is accurate and your methods of promoting them aren't spammy and I can't see you being punished for using them as a marketing tool by search engines.
Finally, I have a rule of thumb I use to decide on whether or not a link is worth going after:
If I can choose my own anchor text for an external link, I tend to run a mile.
I’m not saying every link on the web where I can choose my own anchor text is a bad link, but the vast majority are not worth bothering with anymore. They will do little good and can potentially cause a great deal of harm.
I hope that everyone reading has enjoyed this series and it has provided you with some good ideas for linkbuilding in 2013. Thanks for reading.